When Minneapolis' esteemed Guthrie Theater wanted to promote their gorgeous new home and all the offerings contained within its walls (classes, dining, and, of course, shows), I wrote this intriguingly irreverent campaign that appeared in print, on buses and on billboards all around town.

When Minneapolis' esteemed Guthrie Theater wanted to promote their gorgeous new home and all the offerings contained within its walls (classes, dining, and, of course, shows), I wrote this intriguingly irreverent campaign that appeared in print, on buses and on billboards all around town.

When Minneapolis' esteemed Guthrie Theater wanted to promote their gorgeous new home and all the offerings contained within its walls (classes, dining, and, of course, shows), I wrote this intriguingly irreverent campaign that appeared in print, on buses and on billboards all around town.

For this advertiser-directed campaign for one of cable's hottest networks, it was all about taking history... and seeing it in a whole new way in this campaign I wrote for the History Channel.

For this advertiser-directed campaign for one of cable's hottest networks, it was all about taking history... and seeing it in a whole new way in this campaign I wrote for the History Channel.

For this advertiser-directed campaign for one of cable's hottest networks, it was all about taking history... and seeing it in a whole new way in this campaign I wrote for the History Channel.

For this advertiser-directed campaign for one of cable's hottest networks, it was all about taking history... and seeing it in a whole new way in this campaign I wrote for the History Channel.

In this campaign for the network's hotel market, I promoted some of the hottest Original Series out there, while showing property owners why they needed to book. 

In this campaign for the network's hotel market, I promoted some of the hottest Original Series out there, while showing property owners why they needed to book (even though a major liar was their premium selling point).

In this campaign for the network's hotel market, it was all about promoting some of the hottest Original Series out there, while showing property owners why they needed to book. The Head Nurse is hooked on dangerous scripts? Hook 'em in fast.

This elegant campaign for an upscale Galveston, Texas resort and condominium company was all about romance: selling the beauty, the charms and the creature comforts of heading to an island that wasn't that far from the hubbub of Houston.

This elegant campaign for an upscale Galveston, Texas resort and condominium company was all about romance: selling the beauty, the charms and the creature comforts of heading to an island that wasn't that far from the hubbub of Houston.

This elegant campaign for an upscale Galveston, Texas resort and condominium company was all about romance: selling the beauty, the charms and the creature comforts of heading to an island that wasn't that far from the hubbub of Houston.

This elegant campaign for an upscale Galveston, Texas resort and condominium company was all about romance: selling the beauty, the charms and the creature comforts of heading to an island that wasn't that far from the hubbub of Houston.

Turner had an interesting story to tell its media buyers in the pages of The New York Times (in these ads, which ran on far-opposite columns of the same spread in the business section): for the best buy, don't look to broadcast... turn to cable. 

Turner had an interesting story to tell its media buyers in the pages of The New York Times (in these ads, which ran on far-opposite columns of the same spread in the business section): for the best buy, don't look to broadcast... turn to cable. 

Turner had an interesting story to tell its media buyers in the pages of The New York Times (in these ads, which ran on far-opposite columns of the same spread in the business section): for the best buy, don't look to broadcast... turn to cable. 

For this Nashville boutique that sold one-of-a-kind decorating items, copy with a smirk was the only way to go.

For this Nashville boutique that sold one-of-a-kind decorating items, copy with a smirk was the only way to go.

One of Nashville's top tourist destinations is the home of Andrew Jackson. When it came to the copy: regal? Check. Sophistication? Done. Style? Why, sure, ma'am.

Claudia Shear's unforgettable one-person, Off-Broadway show chronicled the many jobs she'd held throughout the years. Her ad in The New York Times had to make sure this latest job would last for a while.

These bus sides appeared all over New York City a few years back, just as Times Square was picking up energy and being transformed from a seamy side of town into a tourist-friendly mecca. Goodbye, Howard Johnson's. Hello, Lion King.