After many years back on Broadway, this mega-hit revival decided to get back to its roots and tell theatergoers about the story at the heart of the show. This direct-mail piece I wrote did just that – through copy that engaged readers and sold tickets. 

After many years back on Broadway, this mega-hit revival decided to get back to its roots and tell theatergoers about the story at the heart of the show. This direct-mail piece I wrote did just that – through copy that engaged readers and sold tickets. 

After many years back on Broadway, this mega-hit revival decided to get back to its roots and tell theatergoers about the story at the heart of the show. This direct-mail piece I wrote did just that – through copy that engaged readers and sold tickets. 

After many years back on Broadway, this mega-hit revival decided to get back to its roots and tell theatergoers about the story at the heart of the show. This direct-mail piece I wrote did just that – through copy that engaged readers and sold tickets. 

One of New York's most beloved institutional theaters was branching out and opening a new Broadway home. For their highly anticipated first season, I wrote a subscription brochure that enticed theatergoers with the offerings, the stars and the overall experience. 

One of New York's most beloved institutional theaters was branching out and opening a new Broadway home. For their highly anticipated first season, I wrote a subscription brochure that enticed theatergoers with the offerings, the stars and the overall experience. 

One of New York's most beloved institutional theaters was branching out and opening a new Broadway home. For their highly anticipated first season, I wrote a subscription brochure that enticed theatergoers with the offerings, the stars and the overall experience. 

As MTC continued to flourish on Broadway and off, I wrote this mailer that helped draw subscribers back for more of the theater they'd loved for so long.

As MTC continued to flourish on Broadway and off, I wrote this mailer that helped draw subscribers back for more of the theater they'd loved for so long.

For this Broadway legend's one-woman tour-de-force, I pulled out all the stops – and the superlatives.

For this mailer for an MTC on Broadway production of an Alan Ayckbourn play, the mood was playful. So I went with the cocktail invite vibe. (It worked.)

For this mailer for an MTC on Broadway production of an Alan Ayckbourn play, the mood was playful. So I went with the cocktail invite vibe. (It worked.)

For this mailer for an MTC on Broadway production of an Alan Ayckbourn play, the mood was playful. So I went with the cocktail invite vibe. (It worked.)

This Pultizer Prize-winning play arrived on Broadway on a tidal wave of raves... with a curious story. This direct-mail piece helped lure them in.

This Pultizer Prize-winning play arrived on Broadway on a tidal wave of raves... with a curious story. This direct-mail piece helped lure them in.

A hilarious script. A white-hot cast. A premium production. 

This MTC production (by future Glee writer Robero Aguirre-Sacasa) was a fun sell: a  young guy caught up in the Hollywood spin. Is Spielberg calling? 

A hilarious script. A white-hot cast. A premium production. 

This MTC production (by future Glee writer Robero Aguirre-Sacasa) was a fun sell: a  young guy caught up in the Hollywood spin. Is Spielberg calling?

For this Nashville must-see attraction, I wrote a long-form brochure that captured the emotion and hands-on experience of visiting the new Andrew Jackson Center. 

For this Nashville must-see attraction, I wrote a long-form brochure that captured the emotion and hands-on experience of visiting the new Andrew Jackson Center.

For this Nashville must-see attraction, I wrote a long-form brochure that captured the emotion and hands-on experience of visiting the new Andrew Jackson Center.

For this Nashville must-see attraction, I wrote a long-form brochure that captured the emotion and hands-on experience of visiting the new Andrew Jackson Center.