For Joan and Melissa Rivers' Lifetime makeover show, it was all about the humor (and the hair). 

For Joan and Melissa Rivers' Lifetime makeover show, it was all about the humor (and the hair).

When "Will and Grace" came to Lifetime in syndication, they sent Rosario (Karen's long-suffering housekeeper) out into the streets of L.A. to do the Maid On The Street thing. And I wrote the banter that linked with bites from the show.

In this co-branded spot between WE tv's "Bridezillas" and Healthy Choice, I combined out-there bites from the show with sensible ideas for healthy eating. Still, beware of the Bridezillas.

This co-branded spot between the WE tv network (not tied to specific programming) and Nutella offered sensible hints on getting your family's day started right, while aligning with the network's overall look, feel and tone. Oh, also? Nutella is delicious. 

WE tv and eHarmony.com? What a perfect match. In this co-branded spot, I linked the network's themes with eHarmony's goals. And hopefully some nice people fell in love.

CityEats.com is a brand-new web destination (like OpenTable.com) that makes suggestions for local dining and helps guests book reservations. But it's powered by the Food Network, so it packs an even greater culinary punch. In this launch spot (focused on D.C.), I tried to convey a hint of the service options available and the excitement of local chefs, as it would continue to grow, city by city.

So here's the deal: "Xanadu" was a terrible 80s movie. "Xanadu: The Broadway Musical" was a huge surprise hit that got rave reviews and had audiences howling. How to convey the excitement? This studio-produced fantasia of a spot included lots of quick dialogue, sexy dancing, song snippets, special effects... and ladies and gentlemen, Mr. Tony Roberts!